We view awards as evidence that our efforts are bearing fruit. We therefore appreciated receiving the following acknowledgements and recognition in the 2017 reporting year:
- Brand Experience + Trust Monitor 2017: The ALDI brand improved three positions year on year in the Brand Trust Index, moving up to eleventh place. With regard to brand experience, ALDI came in fourth. The representative online survey known as the Brand Experience + Trust Monitor examines the connection in Germany between brand trust and brand experience.
- Kundenmonitor Deutschland 2017: For more than 20 years, the Kundenmonitor survey has been examining customer satisfaction in various industries. In 2017, ALDI North Germany took first place in the “Value for Money” category for food retail. We also did well in other categories, for example in terms of people being most likely to recommend ALDI North to others. The study entailed 6,378 interviews with consumers in the “food market” sector. Go to the press release.