Satisfied customers through sustainability – ALDI Denmark

Satisfied customers through sustainability – ALDI Denmark

With a customer-led focus on sustainability, ALDI Denmark concentrated the efforts on the well-being of children, animal welfare and the reduction of deforestation and plastic pollution.

Danish consumers are increasingly concerned about the consequences of plastic pollution. Therefore, ALDI Denmark decided in 2019 to phase out non-reusable plastic bags, replacing them with reusable bags in the future. Our goal is to make all packaging recyclable by 2025.

To support the sustainable lifestyle of the Danes, we continually improve our products, with an emphasis in 2019 on eggs from cage-free farms and sustainable soy. As animal welfare is a crucial topic for Danish customers, we phased out all battery eggs from the entire product range, including as an ingredient in our own-brand products. Another measure taken in 2019 was the joining of the Danish Alliance for Sustainable Soy to support the production and import of more sustainable soy to prevent deforestation.

Social responsibility is another important topic. We partnered with Save the Children Denmark to support vulnerable Danish children. When returning bottles to an ALDI store, customers can choose to donate the cash deposit to Save the Children Denmark instead of having it refunded. ALDI Denmark also boosts Save the Children Denmark with the sponsoring of summer camps or the sale of trolley coins, where proceeds of the sale go to the charity.

Additionally, we have joined the partnership Smoke-free Future, which aims to drastically reduce smoking by children and adolescents by 2030. We placed all tobacco in the stores in cabinets – out of sight for the customers. For this initiative, ALDI Denmark and four other retailers were honoured by Cancer DK.


Unsere Highlights

95000 euros

to Save the Children

In the past year, we supported many activities of Save the Children Denmark. We raised money through campaigns and installed a donation button on our returnable bottle machines. The total donation came to 95,000 euros.

29 %

increase in stores with food donation

Reduction of food waste is an important topic, from both a social and an environmental perspective. We are proud that 73 per cent of our stores have donated food to charities that was no longer saleable but still fit for consumption.

ALDI Denmark in profile

Regional companies 3
Stores 182
Total ALDI employees 2,689
Year of market entry 1977

Progress on national goals 2019

Customer & Product


Description and scope

Status 2019 & next steps


100% recyclable packaging by end of 2025

Increase the recyclability of Danish own-brand packaging: 100% use of recyclable, reusable or compostable packing materials by end of 2025

New goal.

  • Start of environmental assessment of packaging in 2020
  • Implementation of standard procedure for collecting packaging data for new products
  • Part of an international evaluation of data-sharing possibilities with other ALDI countries
SDG 12

15% less packaging by end of 2025

By end of 2025, reduction of overall packaging in Denmark by 15% in total kilograms (base year: 2020)

New goal.
Follow-on goal once recycle goal is achieved.
Interim status: one-way plastic cutlery, straws, cups and plates already phased out. Increased use of recycled plastic in packaging.

SDG 12

50 vegan/vegetarian products by end of 2021

By end of 2021, range of vegan or vegetarian labelled products in Denmark increased to at least 50 products.

Goal achieved.
By the end of 2019, 68 vegan/vegetarian labelled products on sale (2017: 14).

Food donation programme in place by end of 2020

By end of 2020, all Danish stores must have a food waste program in place, for example, the sale of 'magic bags' of food that would otherwise be discarded, via an external partner or a donation of food to social organisations.

New goal.
73% of our stores donated food regularly or occasionally in 2019.

SDG 12

80% less food waste by end of 2030


New goal.
Measurement still under development.

SDG 12
Supply Chain & Resources


Description and scope

Status 2019 & next steps


Ban on battery eggs in 2018

End the sale of battery eggs in Denmark, both as fresh eggs and as an ingredient in processed products, in 2018

Goal achieved in 2019.

100% certified wood by end of 2020

By end of 2020, conversion of 100% of wood and wood-based own-brand products in Denmark into sustainable, certified materials

Project ongoing.
By end of 2019, 94.5% certified wooden or wood-based products achieved.

SDG 15

100% certified soy for defined own-brand products by end of 2025

Our goal is 100% sustainable soy both directly and indirectly used in our own-brand products in the categories fresh meat, dairy products including egg, frozen and chilled products containing meat by end of 2025. As a first step we will compensate for the amount of soy in 2020 by buying credits of Round Table on Responsible Soy (RTRS).

New goal.

  • Joining the Danish Alliance for Responsible Soy 2019
  • Working with suppliers to ensure zero deforestation for soy advanced
Climate & Environment


Desciption and scope

Status 2019 & next steps


100% green by end of 2021

Purchase of 100% green electricity by end of 2021

Project ongoing: 

  • 11 solar panels
  • 3% green electricity from PV panels
  • 0% purchased directly
SDG 07